We worked with Portal A to produce an engaging brand film, which featured a 3-hour Minecraft Twitch livestream from two of the world’s biggest creators, alongside falconry, horse-drawn carriages and an ultimate quest for the crown. Accessing a combined 50 million follower count, the creators, Tommyinnit and EYstreem fought to be crowned ‘Ruler of the Realms’, with IRL challenges taking place simultaneously with in-game duels in a full-scale virtual version of the castle at each step of the journey.

This film was used as part of Lenovo and Intel’s brand campaigns for the launch of their Lenovo Legion laptop.