Pukka is on the money with new ten pound note
We’ve been spending a good deal of time in Threadneedle Street of late, working closely with the Bank of England to produce all the visual assets for the new ten pound note, which launches today.
As well as creating the official images of the new note, which features Jane Austen, Pukka produced a film to illustrate its numerous security features, including a see-through window featuring the Queen’s portrait and a book-shaped copper foil patch which contains the letters JA. We also created a series of social clips celebrating the literary heritage of Austen.
The note was unveiled recently at an event at Winchester cathedral, which is also featured and is where Austen is buried. The public got their first glimpse of the new note through our film, which was shown on a series of large screens throughout the historic building. Our film and images have also been extensively used by the media, and have been featured on TV and in newspapers around the world.
Pukka ensures cyber criminals are all at sea
We like to think we’re an innovative bunch here at Pukka, and our recent cyber-security film certainly ticked that box, with sponsors paying for production so it could be distributed to the widest possible audience for free. And it’s a strategy which clearly works – as the film has already been seen by over 100,000 people in the two months since its release.
Aimed at the maritime industry, and produced with Fidra Films, it uses real-life case studies to highlight the weakest link in the security chain – people – as an incredible 95% of cyber security attacks target employees, rather than what many might assume would be their primary target, IT infrastructure.
The film, which follows the trials and tribulations of three maritime workers all seen through the eyes of our omnipotent hacker, was created to be both educational and entertaining and easily shared via social media. The main film is supported by six short films on a range of different cyber threats, and features multiple tips to help employees avoid being an easy target for cyber criminals.
A big thanks to NSSL Global, International Marine Forum (OCIMF), The Standard Club and Teekay Shipping whose funding made the film possible.
Pukka GCSE film becomes Facebook hit
Parents across the country proudly hit Facebook recently to post their kids’ GCSE results. We’re feeling rather proud too, as our film about the new grading system has become something of a hit on social media. Over five million people have viewed it on Facebook so far, with almost one and a half million of those watching it to the end – 13 times the expected number.
In our film, which we produced for Ofqual, figures emerge from piles of exam papers and rearrange them to show the new system, in which the top mark is now 9, rather than A*. The figures behave just like school kids, as they first rebel against the old system, then build the new world, leaping from pile to pile whilst scaling new heights to achieve even higher grades.
The film was also recently awarded Silver at the EVCOM Screen Awards.