Pukka Wins Gold in Major Industry Awards
We’re delighted to announce Pukka Films won three awards including Gold and Silver for animation at the EVCOM Screen Awards, our industry’s top gongs. They’re like the Oscars of branded content, albeit with a shorter red carpet and a little less scandal.
Our animation work featured heavily, showing just how effective this medium can be. Animation is a growing part of what we do at Pukka, and it can be a great way of communicating our client’s message in an immediate and compelling way – whether that’s informing a disparate group of home boffins to register their designs with the Intellectual Property Office, or really engaging with the parents of secondary school kids about a new marking system (sounds impossible, doesn’t it).
Gold for the IPO – Creating Character With Results
We love tricky briefs and the Intellectual Property Office’s (IPO’s) one was just that – to encourage home designers / hobbyists to protect their labours of love by registering them with the IPO.
Andrew and Ben created a film with real character, mirroring the home-grown nature of this important industry and delivering the core message in an enticing and charming way. It clearly worked, as our campaign led to a doubling of the number of registrations (compared to the same period the year before), and the IPO have commissioned a continuation of the series.
We can’t put it any better than our IPO client, Clare Saunders: “Our communications with designers is now synonymous with the characters Pukka created and they have helped give life to what could otherwise have been a very dry subject. We’re delighted that the animation won Gold for best animation and this is something we feel really proud to have been a part of.”
Silver for Ofqual – Making Marking Systems Fun
What could possibly be duller than a new marking system? Yet Ben and Andrew’s film, which used animation to announce the change in GCSE grading system, generated unbelievable social media engagement – five times the average on Facebook.
In our magical film, figures emerge from piles of exam papers and rearrange them to show the new system, in which the top mark is now 9, rather than A*. The figures behave just like school kids, as they first rebel against the old system, then build the new world, leaping from pile to pile whilst scaling new heights to achieve even higher grades.
We combined live action with motion capture technology to generate realistic movement in this truly astonishing world. A total of four different cuts of the film were delivered and distributed online for Ofqual, and the results exceeded even our own extremely high expectations. A definite 9.
Highly Commended for Best Script – When Game of Thrones Meets Star Trek
You want to deliver a message to staff across the globe about how they could use constructive conversations and the power of feedback to really help the whole organisation. Why not set it outside the workplace, borrow from established film genres and go back in time to medieval times and then fast-forward to the 25th century?
This was precisely the approach Paul successfully pitched to a global manufacturing company, when they came to us with this intriguing challenge. Pukka delivered 6 x 3 minute sketches in which Game of Thrones meets Star Trek, entertaining and informing its audience in equal measure. We cast the same three comedians to deliver all the sketches and shot over two days in a medieval castle in Essex and a star ship in Islington (well, a studio set we made to look like a star ship). We feel it’s Pukka’s creative thinking at its very best.