I worked with Pukka Films on one of my first film projects, and certainly my first drama. So I was really impressed by the time and effort they put into getting their heads around the detail and subtleties of the message we needed to get across. The drama format was ideal for demonstrating to young people in schools how learning to drive is relevant to their real lives, not just to passing a test and getting a licence.

Pukka focused on framing our priorities and the thinking behind what we needed to communicate. They brought it to life with believable, engaging characters and writing that was tailored to the teenage audience rather than to the teachers or to us. DSA, the director and the writer understood each other perfectly by the time casting and production began and the result was an award-winner, which I’m very confident will deliver real road safety benefits to the young people involved in the lessons. The early evaluation research certainly suggests that it will.

Head of Learning Materials

Driving Standards Agency

Pukka Films understand how to use film to change behaviour and they have the international experience to work on a complex project of this size. They really know how to deliver a product that is perfectly aligned with development goals and can get inside the technical and organisational culture of the client incredibly quickly to produce a realistic drama which everyone can associates with – instantly bringing issues to life.

Their input at the learning design stage, through to their scriptwriting and production excellence means that Enel now have a highly impactful resource as part of a global programme for all their management to help build a common safety culture worldwide.

Cultural Change Lead

Enel