The British Oxygen Company wished to create a short brand film to support their Reimagine Campaign and new digital strategy. It needed to show how smart technologies are changing the way BOC deliver gases to their clients, and are revolutionising customer experience.

For the film, we decided to utilise BOC’s main product, gas, and deliver a message which links the past, present and future of their business with a technological spin.

Based on real world volumetric bubble displays, we designed a glass box and plinth which we placed within BOC’s actual distribution facilities and other key areas where their products are used. Within these cubes, we created the illusion of bubbles being pumped into the glass vacuum, creating three dimensional graphical representations of their business.