The Chartered Quality Institute wanted a film to describe what Quality is and how their quality managers work to improve organisations. The Pukka response was to deliver a daring, off-the-wall creative that was guaranteed to be unlike anything shown at Quality Managers’ meetings, and could clearly communicate the message.

After a highly technical tabletop shoot at the Pukka Studio, some magic in the edit suite and a fantastic voice over record from Simon Greenall, the film was complete, and delivered more than a week early.

The film has been received well and with over 70,000 views on their YouTube channel, it is their most viewed film by far - showing that a surprising creative that confounds the viewer and challenges their expectation is an excellent way to communicate your message whomever you are.