Like an episode of Black Mirror...
This was the reaction of one viewer after seeing our advert for the Coalition Against Gambling Ads which went viral on social media following its release on Boxing Day. The campaign aims to expose the threat the insidious relationship between gambling sponsorship and football poses to young children. An unbelievable 450,000 11 - 16 year olds already gamble and with first-hand experience of the trauma gambling can reap on a family, we were keen to help CAGA push this important message.
Just a week after its release, and despite having no media spend, the film had gained 6.3 million impressions, 1.5 million views, and 7k retweets. Its message was endorsed and retweeted by MPs, Journalists, and Gary Lineker.
We are hugely proud our creative approach landed so well and very grateful to our team, many of whom joined us in working pro-bono for such an important campaign. A promising article in The Telegraph this week suggests a ban on gambling sponsorship on football shirts is looking increasingly likely; and it’s been great to play a part in this change.