A challenge faced by lots of organisations now is attracting and retaining key talent. The competitive nature of the North Sea oil business in Aberdeen means that companies there find themselves competing with each other to attract staff from the same supply pool. At the start of the year Maersk Oil UK decided to build their own dedicated career's site to showcase the diversity and attraction of working at Maersk Oil.

We spent a very cold three days there in January – hampered by the snow (in fact the outdoor shoot we’d planned at a reservoir to see some sailing had to be canned when we got there at 7.30am to discover it had frozen overnight!) – meeting and interviewing a range of staff to produce a series of films for their new site.