Client
TSG
Drive Safe | TSG
Making safe choices on the road.
Director
Paul Katis
Producer
Jon Spatz
The Brief
Our client reached out to us with plans to make their flagship road-safety film, to be screened to a fleet of their van drivers on World Safety Day. They wanted an emotive piece which drew on messaging surrounding who we stay safe for and how health and safety at work extends beyond personal wellbeing.
Our Approach
With this in mind, we produced a film which repeatedly puts its central character in danger, before correcting his behaviour to ensure he returns home safe and sound for his young daughter’s birthday party. It was important to our client that their colleagues become emotionally motivated to put safety at the forefront of their work practices.
The film was shot both at a house location in London and in a virtual production studio, using our in-house 3D team to build unique environments which felt appropriate to TSG.
