A short series of films aimed at designer hobbyists to encourage them to register their designs with the IPO
Andrew de Lotbiniere
The IPO wanted a series of films to explain the new online registration system in place for inventors and designers to register their designs to help protect them from being copied.
We pitched a stop-motion approach which gave us a nice home-made feel to the final film to echo the crafty / Etsy aesthetic of the audience and their designs. We made one main film and then on the strength of that we were commissioned to make another five films the following year in the same style and with the same characters.