Client
CAGA
In the Broom Cupboard
Parents aren’t aware just how pervasive sports gambling advertising has become – so lets tell them!
Director
Ben Matthew
Producer
Aubrey Reynolds
The Brief
CAGA (the Coalition Against Gambling Advertising) commissioned us to make a follow up to the award-winning promotional film we made for them in 2020 – to help emphasise the pernicious effect of gambling advertising and exposure on young people through the continued sponsorship of football clubs and ancillary football matters.
Awards
Bronze
Best Use of a Smaller Budget – EVCOM London Live and Film Awards 2022.
Our Approach
Targeting parents and other key decision makers, we set our film back in the broom cupboard of 90s TV with the amazing Isy Suttie playing our children’s presenter, a voice-over from Maxine Peake and a wonderful Theo the Bear created by the puppeteer Warwick Brownlow Pike (of CBeebies and Seasame Street).
Recreating the world of a kid’s TV show, with the zany energy and mad cap fun and then crushing that by having gambling advertising and slogans literally invade the children’s entertainment, we wanted the very serious message to be portrayed in a darkly comic way.
