We pitched an idea to bring the kitchen to life, with a cast of Fridge, Oven, Sink, Chopping Board and the very annoying Grater.  We shot a series of plates and moves in a London kitchen, before animating them in After Effects and recording the voices to bring the message home.

The film had over 10,000 hits on youtube on its first day – with no paid media – and over 100,000 hits during its campaign.  Independent research from TNS found that people were more likely to change their behaviour having watched the film than if they’d just read a leaflet about not washing chicken.