Oxford University Press needed to position themselves as a modern, innovative publisher who embraces new technologies, new methods and new ways of connecting with readers, children and language learners across the globe. Our challenge was to capture the essence of OUP for a general public audience, focussing on their impact and the ways that education changes lives. In addition to a brand film, OUP also needed a film to attract new recruits, an induction film to welcome new joiners, and a visual-only film to be played on screens at their various international headquarters. We were delighted to accept the challenge!
We embarked on a long shoot period of five weeks, travelling to 5 countries in 3 continents to capture the incredible sights, sounds and stories of the disparate markets OUP operates in across its three main business divisions. Across the four films we created, We hear from a truly diverse range of voices from within OUP, connecting them with the results of the organisations’ work as we see the impact on young peoples’ lives and the aspirations of learners around the world for whom OUP means education. Getting the absolute best out of interviewees was key for delivering this suite of films whilst balancing the content and story to reflect the range of Oxford University Press’ publishing and initiatives. We think the personal, intimate tone and direct address to audiences speaks for itself!