Client
Anglo American
Global Safety Day
Do you know your plan?
Producer
Andrew de Lotbiniere
The Brief
Anglo American were hosting their second annual Global Safety Day and employees in every part of the organisation were to take two hours out of their normal day to take part. The theme was planning, and the client wanted us to create a film to be viewed and used in structured workshops alongside a leaders’ guide that we wrote and designed.
Our Approach
The film follows an analogous approach, featuring characters from a 5-a side football team at work, at home and at play. Narrated by the main character, the voice over was then recorded in six different languages so it was suitable for the global Anglo American audience.
An employee survey conducted after GSD found that 92% of staff found the film helpful or very helpful, and 97% of staff thought the planning message relevant and understandable. We filmed in Rustenburg, South Africa over the Summer, working with local cast and crew. Locations included several football pitches, a house and a Platinum mine, where the team had to go 1.5km underground for the filming.
