When the Bank of England commissioned us to produce a short film to launch the new polymer £20 - we turned to the note itself for inspiration.
The new note features artist JMW Turner alongside his quote “Light is therefore colour”, and this was our creative starting point. The film takes the audience on a journey through a magical imaginary space; one part Turner’s 19th century studio and one part Brick Lane meets Savile Row, in order to celebrate all that is best about British art, photography, fashion, music and design.
We built a four cornered art-space with each section representing the best of British Creative disciplines from photography and art through to fashion, film, music and architecture.
A motion control rig then followed the flight of a new £20 (added as a fully digital object) through this space with multiple lighting states being used for the final composite.
The new note, which features artist JMW Turner will be issued in February 2020 and was launched by the Bank in Margate in October 2019.